Free express shipping on orders over $99 · New arrivals — the Aura Sonic Pro collection is here · 100% discreet packaging & billing worldwide · 50,000+ verified 5-star reviews · Free express shipping on orders over $99 · New arrivals — the Aura Sonic Pro collection is here · 100% discreet packaging & billing worldwide · 50,000+ verified 5-star reviews
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Since 2019

Pleasure,
redefined

LUXE was born from a simple belief: intimate products deserve the same design rigor, quality standards, and customer respect as anything else you invest in.

SoulxDoll brand story
Our Mission

We believe pleasure is a fundamental part of health.

Too often, intimate wellness is treated as an afterthought — hidden in back aisles, wrapped in shame, and built with materials no one would knowingly put near their body. We're changing that.

Every LUXE product is designed in-house by a team of industrial designers, sexual health educators, and engineers who believe that form and function should never be at odds. We use only medical-grade materials, test rigorously, and ship with complete discretion.

Our goal isn't just to sell toys. It's to normalize the conversation around pleasure, empower people to explore confidently, and set a new standard for what intimate wellness can look like.

LUXE design process
What We Stand For
Our core values
Body Safety First
FDA-approved platinum-cured silicone only. No phthalates, no latex, no porous materials. Every batch is independently lab-tested before it reaches you.
Total Discretion
Plain packaging. Generic sender names. No marketing mailers. Your privacy isn't a feature — it's the foundation of everything we do.
Design Excellence
We don't follow trends — we set them. Every curve, every motor, every material choice is the result of months of prototyping and user testing.
Inclusive by Design
Pleasure isn't one-size-fits-all. Our products are designed for all bodies, all genders, and all relationship configurations. Everyone deserves to feel good.
Real Support
Questions? Concerns? Just curious? Our team of sexual wellness educators responds to every message within 2 hours. No bots, no judgment.
Sustainable Practice
Carbon-neutral shipping, recyclable packaging, and a repair program that extends product life. We're building a brand that lasts without costing the planet.
Our Journey
Key milestones
2019
LUXE is founded in London
Two industrial designers and a sexual health educator come together with a shared frustration: intimate products were poorly designed, badly made, and sold with shame.
2020
First 10,000 customers
Despite launching during a global pandemic, word-of-mouth drove our first 10,000 orders from 40+ countries in just eight months.
2021
App-connected products launch
We launch our first app-connected device, the Sync Couples Vibe, pioneering remote-intimacy technology for long-distance couples.
2022
Carbon-neutral commitment
We offset 100% of our shipping emissions and switch all packaging to recycled or biodegradable materials.
2023
One million customers
LUXE serves its one-millionth customer — a milestone we celebrate by donating £100,000 to sexual health education charities.
2024
120+ countries shipped
We now reach customers in over 120 countries and launch same-day delivery in London, New York, and Los Angeles.
The People
Meet our team
Dr. Maya Chen
Dr. Maya Chen
Head of Wellness Education
James K. Wright
James K. Wright
Co-Founder & Design Lead
Sarah M. Lee
Sarah M. Lee
Chief Product Officer
Alex R. Torres
Alex R. Torres
Global Operations
1M+
Happy Customers
120+
Countries Shipped
4.9
Average Rating
60
Day Returns
2h
Avg. Response

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